Entertainment's Power Duo: Promo Videos and Hashtag Magic

(updated September 28, 2023)

In the world of entertainment, the synergy between promo videos and a hashtag campaign yields highly effective results.

They bridge the gap between fans and their favorite artists and events, sparking excitement. Case in point: Channel 933’s (iHeartRadio) 2015 Summer Kick Off Concert at the Sleep Train Amphitheatre in Chula Vista, California.

The goal? Generate excitement and prepare the groundwork for a memorable evening of music, all with the help of on-site event videos and branding hashtag initiatives.

The concert featured a star-studded lineup, including David Guetta, Pitbull, Jason Derulo, Meghan Trainor, Prince Royce, Fifth Harmony, and Echosmith. Such diversity promised a night catering to every musical taste, from dance enthusiasts to indie lovers.

During his tenure at iHeartMedia, Daniel Travers helped bring this extravaganza and promotion to life visually. He skillfully employed Adobe’s creative suite, including Premiere, Illustrator, and Photoshop, to create visuals that effectively conveyed the promotion to viewers.

Video Created and Played On Backdrop of Main Stage

Video Played During Concert with 20,000+ Attendees

Video Crafted to Relive The Concert Experience

This Campaign Helped Boost The Concert's Online Visibility

Fans joined a social media frenzy, sharing and discussing videos using a dedicated hashtag, increasing the event’s online presence. The marketing technique for Channel 933 didn’t just create brand awareness; it etched the concert into music history, proving that a well-executed promo campaign holds timeless power.

Your Next Promotional Video

If you’re ready to take your promotional videos to the next level and leave a lasting impression on your audience, look no further.

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